When using Brauer Neue in uppercase for headlines, slightly increase the letter-spacing (tracking). Opening up the space between these architectural characters adds a premium, high-end feel to the layout.
When designing Brauer Neue, we had several key objectives in mind:
: It pairs beautifully with elegant serifs like Harriet or Livory , or other functional sans-serifs like Akkurat . brauer neue font
Slightly condensed; optimized for space efficiency and tight headline spacing.
The story of Brauer Neue begins in in Zürich, Switzerland. The Zurich-based brewery Brauerei Hürlimann commissioned a new corporate typeface to modernize its visual identity. They hired Pierre Miedinger , a talented designer who happened to be the nephew of Max Miedinger—the man who created Helvetica. When using Brauer Neue in uppercase for headlines,
The typeface was saved from obscurity by the Swiss design studio .
The suffix "Neue" (German for "New") is significant. In typography, adding "Neue" to a name implies a systematic revision—similar to how Helvetica became Helvetica Neue. Brauer Neue takes the geometric skeleton of the 1920s and re-engineers it for the multi-environment demands of today. Slightly condensed; optimized for space efficiency and tight
The strokes of characters in Brauer Neue generally terminate at precise horizontal or vertical angles rather than diagonal shears. This enhances the font's grid-aligned, architectural appearance, making it feel structurally stable and anchored to the page or screen. 4. Compact Width
The result is a typeface that honors the past (think Akzidenz Grotesk) while embracing the needs of modern responsive design.