Clarifying Business Models: Origins, Present, and Future of the Concept
In the world of strategic management, the Business Model Canvas (BMC) by Alexander Osterwalder and Yves Pigneur has become the gold standard for visualizing how a company creates, delivers, and captures value. While most entrepreneurs obsess over the "Value Proposition" (the what ) and the "Customer Segments" (the who ), many stumble when they reach the center-left of the canvas: .
+-------------------------------------------------------------+ | Key Partners | Key Activities | Value Proposition| | (Who helps you) | (What you must do) | (What you offer) | +-------------------------------------------------------------+ Linking Activities to Value Propositions key activities business model
If an activity is critical but you aren't good at it, consider if it’s a Key Activity for a Partner instead.
You do not have to perform every activity yourself. Highly successful businesses focus internal energy only on core competencies and outsource the rest to . For instance, an e-commerce brand might handle marketing and design internally while outsourcing manufacturing and shipping to third-party vendors. Real-World Examples of Key Activities Clarifying Business Models: Origins, Present, and Future of
List the operational actions required to attract, sell to, and support your clients (Channels and Relationships).
These are not everyday administrative tasks like ordering office supplies or organizing email folders. Instead, they are the unique, non-negotiable processes that directly support your . If you stop performing a key activity, your business model collapses. Share public link You do not have to perform every activity yourself
Netflix relies heavily on keeping users engaged on its digital streaming application.