Indian media and entertainment is scripting a new story - EY

However, the race for virality has broken the trust mechanism. We have seen:

Entertainment content has evolved past basic movie trailers and PR press releases. Video-verified entertainment content focuses on deep interactivity and community trust. Unfiltered OTT and Cinema Reviews

In a landmark move, the Ministry of Electronics and Information Technology (MeitY) issued a Standard Operating Procedure (SOP) to curtail the dissemination of Non-Consensual Intimate Imagery (NCII). Key features of this SOP include:

From sustainable living in urban apartments to the revival of traditional Ayurvedic practices, the latest lifestyle videos focus on "how-to" and "behind-the-scenes" (BTS) content. Viewers look for verified results—seeing the actual glow after using a product or the real space of a boutique hotel in Rajasthan. 2. High-Octane Entertainment Beyond Cinema

For Angel Nuzhat, a "12-minute private MMS" suddenly began trending, with scammers claiming the original link was available for download. Cybersecurity experts clarified that no such video exists—the entire trend was a dangerous cyber trap designed to steal UPI pins, net banking passwords, and OTPs through "ghost files" that install key-logging malware onto victims' devices.

In the age of deepfakes and AI-generated content, the phrase "seeing is believing" is no longer valid. Before believing, sharing, or reacting to any viral MMS video, one must undertake a verification process. The consequences of failing to do so can be devastating:

Several common threads run through these incidents: