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: Establishing sustainable pricing strategies that match perceived customer value while covering costs and generating margins.

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Arjun turned. It was Sameer, the guy who always slept in the back row. Sameer held out a USB drive.

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Dr. Rajan Saxena is a titan in Indian management education. He has served as the and held leadership roles at IIM Indore and SPJIMR Mumbai . His deep expertise as an academic, consultant, and strategist is reflected in the practical, application-based approach of his writing. Why This Book is a Must-Read

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