AI-driven chatbots and virtual assistants are becoming standard features in government customer service. SEWA’s “Nafa” assistant, which handles over 90% of inquiries autonomously, demonstrates the potential of this technology. Shurooq may adopt similar AI tools to handle routine inquiries, freeing human agents to focus on more complex cases.
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For stakeholders who prefer traditional communication methods, Shurooq maintains several alternative channels. These can be particularly useful for urgent inquiries or for users who may not have easy internet access.